13 hours agoAs a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.
13 hours agoEpochX connects registration, attendance, and engagement directly to Salesforce and HubSpot, giving marketers a clear view of the event-sourced pipeline.
13 hours agoAnalysis of $130 million in ad spend across 65,000 Meta Partnership Ads uncovers lessons for how brands can build a creative system that beats fatigue and never runs out of winning ads.
2 days agoThe Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.
2 days agoThe collaboration automates creative deployment between platforms while enabling audience-informed creative decisioning through audience data available in Yahoo DSP.
