12 hours agoConvenience will always be important, but on its own, it’s not enough to build a lasting connection. What really makes a difference is when we can create moments that are positive and meaningful, even in small ways, says Luke Chircop, Senior Director of Product at Careem.
4 days agoPlayable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
4 days agoIn this integration, creative assets are built by PubMatic’s creative technology partners: Celtra for pause ads and interactive formats, Brightline for advanced CTV units, and KERV for AI-powered interactive and shoppable video experiences.
4 days agoNew centralised hub by FreeWheel lets partners build once, deploy broadly to quickly deliver CTV-first and AI-powered solutions to premium publishers.
4 days agoThe partnership connects Firefly's inventory to a global ecosystem of demand-side platforms, allowing brands to plan, buy, and optimise campaigns in real time within familiar programmatic workflows.
4 days agoBrazeAI Operator, BrazeAI Agent Console, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio.
5 days agoThe solution will feature seamless data exchanges between Adobe products, Omni's powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.
5 days agoThrough the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.
