15 hours agoPlayable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
17 hours agoIn this integration, creative assets are built by PubMatic’s creative technology partners: Celtra for pause ads and interactive formats, Brightline for advanced CTV units, and KERV for AI-powered interactive and shoppable video experiences.
17 hours agoThe partnership connects Firefly's inventory to a global ecosystem of demand-side platforms, allowing brands to plan, buy, and optimise campaigns in real time within familiar programmatic workflows.
17 hours agoBrazeAI Operator, BrazeAI Agent Console, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio.
2 days agoThe solution will feature seamless data exchanges between Adobe products, Omni's powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.
2 days agoThrough the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.
2 days agoNew AI agent, audience activation capabilities, and Command Center by Iterable help marketers deliver more relevant experiences, optimise performance, and maintain trust across channels.
