8 hours agoGenerative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.
9 hours agoThe partnership leverages ZoomInfo's data architecture with DemandScience's contextual marketing outcomes data to drive measurable business results.
9 hours agoThe update from Airbyte also includes expanded write capabilities for HubSpot, so AI agents can now create and update contacts, companies, deals, and tickets.
a day agoToday’s car buyer in the UK is increasingly self‑educated via specs, reviews and finance calculators before engaging a dealer. Autotrader’s Ian Plummer explains why high‑intent signals and horizontal discovery now matter more than raw lead volume.
a day agoPowered by Pathmatics, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within Google Ads.
a day agoCint’s expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform.
a day agoNew infrastructure is designed to connect brands and creators at scale, streamline affiliate campaigns and expand creator earning opportunities.
