16 hours agoToday’s car buyer in the UK is increasingly self‑educated via specs, reviews and finance calculators before engaging a dealer. Autotrader’s Ian Plummer explains why high‑intent signals and horizontal discovery now matter more than raw lead volume.
17 hours agoPowered by Pathmatics, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within Google Ads.
17 hours agoCint’s expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform.
17 hours agoNew infrastructure is designed to connect brands and creators at scale, streamline affiliate campaigns and expand creator earning opportunities.
2 days agoRival's approach combines conversational technology, consulting expertise and high-quality audiences to help organisations build customer knowledge.
2 days agoAd Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities.
3 days agoAs shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.
