Data and marketing expert Christopher Penn discusses the data trends impacting marketing, the skills required of marketers today and more “You have to be able to dig in and measure your performance goals. Be very careful with what you deem a technology problem because, in a lot of cases, it’s not a technology problem. Ninety […]
Senior Lecturer of Marketing Jonathan R. Copulsky digs deeper into challenges, crises and disruptions faced by marketers “One of the challenges that marketers have faced over the last two years and will continue to face is the set of crises, disruptions and how to pivot quickly to cut losses,” says Jonathan R. Copulsky, Senior Lecturer […]
Customer strategist Christopher Brooks digs deeper into loyalty and customer experience “Customer Experience (CX) is not the product, the function or the channel itself. Therefore, claiming that CX has driven up sales or reduced churn is misleading. It’s only part of the reason, not all of it,” said Christopher Brooks, CX Consultant, Lexden CX With […]
Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]
While the conversation about data-driven decisions is hotter than ever in the marketing world, fundamental challenges such as siloed data present a real operational problem. Maha Alaoui, Manager – Solution Engineering – Middle East & North Africa (MENA) at Salesforce speaks about the steps companies need to take to build a single system of record. […]
Growth Marketer Nicholas Scalice discusses tools and strategies to help marketers increase customer retention rate, provide personalisation and more “Get on TikTok if you can. I know it’s not available in all countries, but if you have it, this is where all of the engagement seems to be headed. Look for trends, post content, follow […]
Marketing strategist Troy Sandidge talks about the creator economy, marketing strategies and the customer experience tools in 2022 “CX will come down to applying S.O.A.P. — Simplification, Omnichannel-communication, Automation, and Personalisation. Applying S.O.A.P. will help you provide the best customer journey at a level that will consistently evolve and improve your CX deliverables,” said Troy […]
Today, data privacy experts are more sought after than ever, and here are our top picks. As data privacy gains importance, it is certain that more laws and regulations will come into force in 2022. Gartner research states that 65 per cent of the world’s population will have their personal data covered under a regional […]
Brands need to genuinely show interest in helping a prospect solve their problem without expecting anything in return. In a conversation with Elena Melnikova, Chief Marketing Officer at Talkwalker, Martechvibe explores how brands can build an empathetic connection with consumers. “By making the shift from ‘pushing an agenda’ towards value creation, marketers become the human […]
Martechvibe chats with Jay Dalvi, General Manager, CleverTap about the challenges and trends in the Middle East “A great omnichannel experience is an outcome of a good data strategy. Particularly first-party data is the biggest challenge we see brands face in this part of the world. Being able to collect, manage, and augment your data over time […]
