less than a minute agoNew infrastructure is designed to connect brands and creators at scale, streamline affiliate campaigns and expand creator earning opportunities.
21 hours agoAd Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities.
2 days agoAs shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.
2 days agoHCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.
2 days agoFRAME Attention is available in two bundles, one for mobile in-app video and one for CTV, the two screens where video attention is most concentrated.
2 days agoThe partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.
2 days agoThe Identity Boost Accelerator connects customer data that already lives in brands’ systems and enriches it with verified insights to create a complete customer view.
