Interviews

When it comes to the Metaverse, marketers will need to establish new 3D-commerce KPIs like engagement time with the product, 3-Axis-interaction, 1:1 communication between your personal avatar and a conversational bot, says Christian Gleich, Metaverse consultant and Ambassador at the European Blockchain Association.

The future of financial services will be characterised by speed, convenience, and an emphasis on providing a frictionless customer experience, says Sheldon Chuan, Chief Marketing & Digital Officer at Home Credit Indonesia.

Reedev Taneja, the International Head of Analytics and MarTech at TBWA, spoke about the wave of consolidation, and marketing opportunities that come with super-apps.

To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.

Owais Khan, VP of Growth Marketing & Brand at Udrive, talks about the primary challenges in converting web users to app adopters, and effective ways to comprehend the impact of marketing campaigns.

“Balancing the utility of AI with user privacy would be interesting to see in the coming times,” says Ishan Singh, Director of Engagement and Retention at OSN+, talking about changing consumer expectations in the streaming industry.

Martechvibe spoke to Michel Lambert, Founder & CEO at eComInterim about the common mistakes that businesses make when allocating their ad tech spends.

If generative AI takes over many Tier 1 support interactions, contact centres should focus on training agents on both enhanced product knowledge for Tier 2 support, as well as the communication skills (soft skills) to handle emotionally complex customer issues, says Mike Aoki, President at Reflective Keynotes Inc

Jaslyin Qiyu, Head of Client, Digital Channels and Content Marketing at Citi Singapore talks about avoiding new solutions to become a white elephant. It’s imperative to establish a holistic adoption strategy involving power users and train-the-trainer concepts.

Stefanie Pipenhagen, Senior Manager, CX Europe at Lemonade, talks about the modern customer, and how financial companies should have a fully digital DNA to get the most out of technology.