6 hours agoCompanies have poured money into AI for customer service, but far less thought into how those systems pass customers along. Avaya’s Strategic Head of AI and Machine Learning explains where context gets lost, why more AI agents make it worse and how to start fixing it.
9 hours agoGracenote translates advertisers' targeting criteria into content segments, enabling the creation of custom deals by targeting specific CTV inventory on the Magnite SpringServe platform.
9 hours agoConnecting Cognitiv’s deep learning technology directly with FreeWheel establishes a streamlined path between advertiser demand and premium publisher supply in real time.
9 hours agoAppsFlyer also added four new MCP capabilities, so teams can work with fraud, creative, campaign link and integration data directly from their own AI tools.
9 hours agoAdobe and Google will expand the reach of Adobe’s creative and productivity tools across Google Workspace, Gemini, Gemini Enterprise, and AI Mode in Google Search.
9 hours agoVibe Marketing Tech Fest and Unlocked will bring marketing, customer experience, and app growth leaders together across Europe, the Middle East, Asia, Australia, and the US.
a day agoTikTok's Savannah Smith explains how creative, creator credibility, and a connected customer journey are changing the way people discover and download apps.
a day agoNew AI-powered capabilities by Supermetrics help marketers move from answers to action across advertising platforms, with trusted data, human oversight and control over campaign decisions.
a day agoThe Anthropic-verified connector provides Claude access to RainFocus event data through MCP Profiles, the OAuth-secured AI integration within RainFocus Nexus.
a day agoThe launch includes an expanded Merlin Agent Harness, Merlin Agent, and per-user AI decisioning, now fully integrated into the MoEngage platform.
