a hour agoTikTok's Savannah Smith explains how creative, creator credibility, and a connected customer journey are changing the way people discover and download apps.
3 hours agoNew AI-powered capabilities by Supermetrics help marketers move from answers to action across advertising platforms, with trusted data, human oversight and control over campaign decisions.
3 hours agoThe Anthropic-verified connector provides Claude access to RainFocus event data through MCP Profiles, the OAuth-secured AI integration within RainFocus Nexus.
3 hours agoThe launch includes an expanded Merlin Agent Harness, Merlin Agent, and per-user AI decisioning, now fully integrated into the MoEngage platform.
a day agoThe release also makes emails easier to personalize, check and launch, and brings Stensul’s Marketing Cloud Next integration into general availability.
a day agoDelight Customer Agent unifies the customer journey, while Midas gives business teams a new way to build, test and improve the agent using natural language.
a day agoAlchemer Voice combines purpose-built AI, conversational analytics and customer feedback expertise to automatically identify key themes, emerging issues and opportunities.
a day agoAs AI makes polished work easy to produce, designer and educator Debbie Millman says the real risk is everything becoming "pretty good, or meh," and brands with no point of view.
2 days agoAs automation takes on more of the ad-buying process, audience data gaps can leave marketers reaching people far removed from their original campaign brief.
