4 hours agoClicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.
4 hours agoThe integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys.
5 hours agoEvent Revenue Intelligence attributes revenue at the level of the individual lead and meeting rather than a program-wide average or a projected multiplier
5 hours agoAppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.
a day agoAs AI becomes a new customer-service touchpoint, brands must use automation to remove friction while keeping human support accessible when customers need it most.
a day agoWith Vibe, advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account.
a day agoThe new product by Marvin captures in-the-moment feedback inside products and websites and connects it with a company’s existing customer knowledge.
a day agoBuilt in partnership with LiveRamp, the solution gives advertisers a single, deduplicated view of incremental sales impact across channels, including Meta.
