14 hours agoThe research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.
14 hours ago“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.
14 hours agoStackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform.
15 hours agoConnected AI agents by Sprinklr help enterprise marketers turn fast-moving customer and market signals into governed, executable campaigns before the moment passes.
15 hours agoProximic by Comscore’s AI-driven Predictive Audiences combine audience and contextual signals to predict where consumers are most likely to engage next.
15 hours agoTogether, HXO and AXO by Fibr AI bring human and AI experiences into one platform, connecting discovery, visits and measurable conversions.
a day agoRakuten Viber’s Kiril Filipov, Polarsteps’ Laurens Jansen, MyPie’s Kirill Pospelov and REPLUG’s Lorenzo Rossi share why sustainable app growth requires more than AI-driven acquisition, focusing on product value, retention and CX.
2 days agoUniversal Ads’ New Campaign Management category expands its Business Partners Program to make TV advertising a part of platforms brands already use.
2 days agoNew Content Compass 2.0, Brand Voice and enhanced analytics help communications teams turn AI visibility insights into optimised content and measure changes in brand visibility and perception.
