9 hours agoNew research suggests GCC ecommerce spending could rise by up to 10% during Eid al-Adha 2026, as consumers increasingly prioritise local brands, meaningful gifting, and value-driven purchases.
2 days agoProject Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.
2 days agoPattern Intelligence (Pi) combines active sensors, automated action loops, and proprietary data points to identify new opportunities and accelerate brand growth.
2 days agoThe Linqia–AirOps collaboration empowers brands to harness creator content not just for social reach, but to shape how they appear when consumers turn to AI engines like ChatGPT, Perplexity, and Google AI Overviews for answers.
2 days agoAt a time when consumers increasingly expect brands to demonstrate purpose and not just promote products, Clear Channel Impact redefines what Out-of-Home (OOH) advertising can deliver.
2 days agoUnified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value.
2 days agoAs brands pursue efficiency through platform consolidation, many are unknowingly limiting growth. A diversified retargeting stack can improve performance, reduce dependency, and uncover audiences that single-platform strategies often miss.
5 days agoThe integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts.
5 days agoThe launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.
