less than a minute agoRoberto Andrès Louback talks about building brand trust through consistency, avoiding attribution errors by separating correlation from causation, and how AI models and agents are transforming creative optimisation and marketing experimentation.
6 days agoAsk the Author: Martechvibe speakers to Kevin Chesters about why humans tend to resist new things on a biological level, and why creative thinking is the key to commercially successful marketing.
February 24, 2026As digital attention fragments and performance pressure intensifies, marketers are repositioning television — not as a legacy branding channel, but as a measurable growth engine built for accountability.
February 23, 2026Streaming growth across the Gulf is accelerating the rise of Connected TV advertising, as Smart TVs, FAST channels, and data-driven targeting reshape how brands reach engaged audiences in MENA.
February 20, 2026Mobile gaming is one of the most diverse entertainment ecosystems in the world. Ada Mockute Jaime, CMO at Nordcurrent, explains why brand success increasingly depends on experience-led integrations rather than traditional ad placements.
June 09, 2023The partnership also led to a native integration between Google Cloud Contact Center AI and Twilio Flex to enable companies to deploy AI-powered virtual agents for self-service interactions.
June 09, 2023With Commerce GPT, companies will be able to deliver personalised shopping experiences and customised offers using GPT-powered dynamic buying journeys.
June 09, 2023Ventana comes with Taboo Filter, which prevents the use of inappropriate content, such as profanity, culturally insensitive words, and images, during interactions with customers.
