Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
Discussing how MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns The past year has been dominated by insights and developments of the COVID age, but another potentially industry-changing dynamic has seen tremendous growth – the power of synergies. It is the additive effect of two or more media working together to […]
Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]
