Campaign Orchestration

The engagement illusion has hindered us for too long—superficial insight tracking, fragmented metrics and more, are hindering brand growth.

Focus on AI as a collaborative tool, not a replacement, says Ross Symons, Chief Creative Officer at ZenRobot. He shares his experience of training creatives and marketers to combine human intuition, strategic thinking, and artistic skills with AI’s efficiency.

From leveraging in-store digital experiences to fostering trust through privacy-forward data practices, the potential to create an impactful and inclusive retail media network is greenfield.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

Marketers must move beyond merely being quick at adopting AI — to asking the right questions and using the data wisely to get the true value of ad spends.

Investments in digital products can create thousands of unpaid ambassadors for the business. Read on to know how.

Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, adtech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments.

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.

In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth. 

Drive downloads and bookings for your taxi app with programmatic advertising and hyper-local geo-targeting. Learn how top ride-hailing companies leverage social media, local marketing strategies, and geofencing to connect with their target audience and establish a strong brand identity.