4 hours agoSimtheory accelerates Canva’s evolution from a design platform with AI tools into an AI platform with design and productivity at its core, while Ortto strengthens its growing suite of marketing products.
4 hours agoThe acquisition combines Rocket Lab’s deep in-app knowledge with MiQ’s omnichannel offering to deliver an end-to-end solution for clients across all media channels.
4 hours agoUnlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.
4 hours agoThe Ad Optimizer empowers marketers and insights professionals to upload creative assets for an AI-driven frame-by-frame analysis of on-screen imagery and its accompanying audio.
4 hours agoUnder the partnership, TiVo will operate as a preferred managed service advertising partner, including integrating its premium owned and operated ad inventory with Samba’s data and analytics to bolster its value to brands and agencies.
5 hours agoFor years, performance marketing distanced itself from brand and creative disciplines, positioning itself as a numbers game - analytical, precise, objective. But as automation takes more of the targeting, bidding and placement decisions, creative becomes one of the few levers marketers still directly control, says Paul Morris.
a day agoThe acquisition combines two established platforms in the space, strengthening Optimove’s position as the iGaming CRM market shifts from a growth phase to a more mature stage.
a day agoCommerce Observability ties together ads, retail, competition, and cross-channel signals into a connected layer that your teams and AI can act on.
