10 hours agoAs healthcare digital advertising nears the $30 billion threshold, Ben Miles and Jason Powers explore how privacy-safe attribution is transforming local trust from an awareness metric into a measurable business outcome.
11 hours agoPalantir and Zeta are combining AI infrastructure with Zeta’s intelligent decisioning and trusted data to bring a new standard of data-driven, agentic marketing.
11 hours agoThe acquisition of Aampe further strengthens its ability to help brands deliver relevant, individualised experiences across millions of users in real time.
11 hours agoPowered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions.
11 hours agoAnyAI DSP is built on the company’s data and utilisation platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimisation capabilities.
a day agoSmartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes continuously inform one another.
a day agoAI-Recommended Leads is purpose-built for on-platform 6sense advertising campaigns, where role alignment and buying relevance are already defined.