12 hours agoAgentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
12 hours agoAt the centre of the partnership is access to Semrush's AI Optimisation (AIO) platform for Enterprise, powered by an extensive AI prompt database.
12 hours agoThe partnership enables companies using SonoSuite’s infrastructure to seamlessly offer embedded music marketing capabilities alongside distribution services.
12 hours agoWhalar Group will enter a three-year strategic partnership with Accenture Song focused on driving innovation in the creator economy and granting access to the wider Whalar Group.
2 days agoThe Provarity-Consensus partnership signals a commitment to modernising presales, turning fragmented, manual processes into a scalable engine for revenue growth.
2 days agoThe new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how pDOOH is planned, bought, and measured.
2 days agoDoorDash’s new ad formats, global offsite reach, and a LiveRamp partnership give advertisers new ways to connect with high-intent consumers ready to buy.
2 days agoWith automated trafficking, Clinch supports a truly automated end-to-end workflow, connecting audience-informed creative development directly to campaign activation in Amazon DSP.
