Zynga

Vungle, a mobile performance marketing platform, announced the acquisition of TreSensa Technologies, a mobile ad creative technology company headquartered in New York. TreSensa provides app developers with an instant suite of playable ad builders and fully customisable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, […]

Mobile gaming group Zynga, owner of hundreds of popular iPhone applications, is buying the advertising technology platform Chartboost for $250 million in the latest example of how changes to Apple’s privacy rules are shaking up the tech industry. The iPhone maker now requires every app wanting to track personal data and share it with third […]