Zeta Global

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Zeta Global Unveils Athena by Zeta

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.

Staff Writer

October 13, 2025

Zeta Global to Acquire Marigold’s Enterprise Business

The acquisition combines Marigold’s enterprise marketing strengths in loyalty, omni-channel engagement, and personalisation with Zeta’s AI-powered platform and global data assets.

Staff Writer

October 02, 2025

Zeta Global Unveils GEO Solution for AI Search Optimisation

The new GEO tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude and to optimise for those answers with targeted, actionable recommendations

Staff Writer

September 19, 2025

News

Zeta Global Unveils Zeta Answers

Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels.

Staff Writer

June 06, 2025

News

Zeta Global Launches AI Agent Studio with Agentic Workflows

Zeta's fully customisable Agentic Workflows enable marketers to chain Zeta’s generative AI agents to perform complex tasks and drive impactful results throughout the customer journey.

Staff Writer

March 27, 2025

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ZoomInfo, Markaaz Partner to Launch Unified AI-Powered B2B Data Platform

5 hours ago The solution, in partnership with ZoomInfo and Markaaz, helps integrate and standardise both frontline sales intelligence and enterprise credit/risk data to ensure the most complete business view.

Vivun Introduces Ava Assist

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Vested Partners with Fintel Connect

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Comcast Advertising Unveils Programmatic Linear TV Solution with FreeWheel

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AI-Orchestrated Creativity: Why Agencies Must Redesign

a day ago As agencies navigate the intersection of technology and creativity, AI is emerging as the new creative backbone. Daniel Martins of GALERIA.ag and Raul Braga of Adobe share how AI-driven workflows can scale campaigns without sacrificing originality.

Typeform Unveils AI Engagement Platform to Turn Forms into Workflows

a day ago Typeform’s AI Engagement Platform unites forms, automation, and data to help small and medium-sized businesses (SMBs) capture data and turn responses into results within a unified, enterprise-grade system.

Teads Launches CTV Performance

a day ago CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure.

Scorpion Launches Scorpion Convert

a day ago Built on real intake conversations, Scorpion Convert uses AI to engage naturally with prospects in a way that feels human and helpful.

LiveRamp Expands Meta Insights Available to Retail Media Networks

a day ago By connecting Meta campaign results with their own first-party sales data, RMNs and their partners can see how off-property sites, including Meta, drive sales, orders, and ROAS across campaigns, brands, and products.