605, a provider of television and cross-platform measurement, analytics, and attribution, has released Advanced Audiences delivered through 605 EXCHAN6E. Advanced Audiences will be available to users of Xandr’s sell-side and buy-side advanced TV platforms, Monetise TV and Invest TV, to transact on linear campaigns. Advanced Audiences will allow advertisers to define television audiences with greater […]
Xandr and LiveIntent are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching more than 15 exclusive data segments built with its own data and machine learning models in the Xandr Data Marketplace. The alliance will also enable mutual clients to onboard their own first-party audience segments onto Xandr […]
Baidu Global has integrated its marketing platform MediaGo with Xandr’s data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and companies now have access to display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the United States, the relationship will […]
AT&T’s ad division, Xandr, and Scibids, a provider of artificial intelligence for digital marketing, have partnered to deploy Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit, allowing buyers to activate Scibids’ customisable, privacy-centric ad decisioning. By using Xandr’s Data Science Toolkit, which offers custom bidding and log-level-data, Scibids AI can power more […]
