WPP

Agent Hub launches with a curated set of ‘Super Agents’, instantly arming clients and the company’s 100,000 global workforce with WPP-verified approaches to deliver best work across any brief.

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

WPP Open Pro is the new edition of WPP Open – the company’s AI platform for marketing – which helps brands to plan campaigns, create large volumes of on-brand content and quickly deploy assets at scale independently.

The five-year partnership expansion between WPP and Google will empower brands to create hyper-relevant campaigns quickly, magnifying proven results across the integrated marketing and commerce journey.

InfoSum enables secure, federated data collaboration, allowing Samba TV and WPP Media to support brands in scaling AI-powered marketing solutions without compromising data privacy or control.

The restructuring is part of WPP's broader strategy to simplify its organisational structure, improve operational efficiency, and provide clients with more integrated services across its network.

The partnership also offers clients seamless integration with Optimizely Web Experimentation and Google Analytics 4.

Spotify will be the first audio platform to be integrated directly into WPP’s products and solutions.

Creative teams can render large volumes of 2D images and videos for classic advertising. 

WPP will provide input on the Braze product roadmap and clients will gain early access to alpha and beta products along with customised solutions. WPP has partnered with Braze, a customer engagement platform provider, to focus on joint integrations and solution development to help companies leverage first-party data to create personalised engagement and drive customer […]