Woodson Martin

The unification complements Attentive’s integrations with Salesforce Marketing Cloud and Salesforce Service Cloud Attentive, a conversational commerce platform provider, has launched Attentive SMS for Salesforce Commerce Cloud on Salesforce AppExchange. With Attentive’s integration for Salesforce Commerce Cloud, companies can sync customer, product, and behavioural data, enabling them to send high-performing, triggered SMS messages, such as […]

LiveIntent has launched Identity Enrichment on Salesforce AppExchange, enabling companies to bridge their customer data to identify, demographic and behavioural data from the LiveIntent Identity Graph. LiveIntent’s Identity Enrichment app will provide customer matching against multiple identifiers, including emails, mobile identifiers, addresses, and phone numbers. Once matched, LiveIntent will dedupe, cleanse, append, and enrich first-party […]

Acxiom, a customer intelligence company, has joined the Salesforce AppExchange Genie Collection. Directly integrated with Salesforce, Acxiom’s Data Enhancement for CDP app is currently available on AppExchange. Using the app, advertisers can leverage Acxiom’s touchpoint data to identify and build high-value audiences. “Acxiom’s decades-long experience in privacy-compliant data services and identity management offers Salesforce clients […]

XSELL Technologies, a provider of conversational artificial intelligence for contact centre agent optimisation, has launched XSELL Agent Experience on Salesforce AppExchange. Businesses can now leverage XSELL Agent Experience, or Agent eXp, to access AI-generated guidance. “Eighty percent of your customers are speaking with agents who simply do not know or do not understand how to […]

LiveRamp has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange. With the Customer Data Platform and LiveRamp’s app coming soon to AppExchange, Salesforce customers will be able to enhance reach and accuracy for all media activations. LiveRamp’s RampID technology fully supports audience enrichment, targeting, measurement, and optimisation, and customer preferences, opt-outs, […]

Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, In joining Salesforce AppExchange, Salesforce customers will be able to access Yahoo’s identity solution, Yahoo ConnectID, and build custom and previously unaddressable audience segments that can be activated through the Yahoo demand-side platform (DSP). Built on consent-based first-party data, Yahoo ConnectID […]

Upstart, provider of a lending platform for financial services firms, has launched Upstart AI Lending for Salesforce on Salesforce AppExchange. With Upstart AI Lending for Salesforce, bank and credit union personnel can initiate artificial intelligence-enabled digital lending experiences for customers across any interaction, whether in person, on the phone, or from a scan of a […]

Customertimes announces that it has launched CT Vision on Salesforce AppExchange, empowering customers to streamline and enhance the Retail Execution process. A Salesforce-native solution and part of the award-winning CT Mobile suite of products, CT Vision delivers better performance with both on- and offline availability. With innovative image recognition technology for retail store check, CT […]

Adjust, a mobile marketing analytics platform, launched an application marketing collaboration on Salesforce AppExchange, empowering mutual customers to gain a holistic view of the user journey and to make more informed marketing decisions. The first integration to launch will be with the Salesforce Marketing Cloud (Marketing Cloud). The data integration with Marketing Cloud will enable […]