With the decentralisation of data and content, users no longer rely on traditional channels to govern their virtual existence — they can create, share, and consume in micro-worlds that reflect their personal values and tastes, says Haitham Elkhatib, Vice President of MEA at Sprinklr. Haitham Elkhatib is Vice President of MEA at Sprinklr. Elkhatib is […]
GumGum, a digital advertising platform provider, has partnered with Frameplay, an intrinsic in-game advertising provider. The partnership expands GumGum’s ad products into the Frameplay platform and allows advertisers to reach consumers within video games “Not only does gaming offer advertisers a unique opportunity to reach exciting, diverse, and unexpected audiences online, it also offers brands […]
Some 88 per cent of consumers in UAE and KSA have revealed that they will pay more to receive a great brand experience, revealed TBWA\RAAD in their Next Innovation survey. About 92 per cent of consumers say they choose brands that surprise and delight them while 85 per cent of consumers say that having bad […]
