App marketing optimisation platform Liftoff and mobile app discovery and enablement platform Vungle have entered into a merger agreement. Liftoff co-founder and CEO Mark Ellis will lead the combined company as CEO, with Vungle CEO Jeremy Bondy assuming the role of President. The transaction follows prior majority investments in both companies from private equity funds managed by Blackstone. Liftoff’s […]
Vungle, a mobile performance advertising company has acquired influencer marketing platform, JetFuel. JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. The platform has […]
Vungle, a mobile performance marketing platform, announced the acquisition of TreSensa Technologies, a mobile ad creative technology company headquartered in New York. TreSensa provides app developers with an instant suite of playable ad builders and fully customisable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, […]
