Everybody knows the importance of digitisation and the digital transformation of a company. Hear it from the digital-first leader Perihan Abouzeid, Head of Marketing, Viu Middle East, who embraced marketing technology to fast track business growth. Their ability to leverage digital tools has become critical for businesses to survive the on-going crisis. Here are the […]
In today’s world ‘data is the new oil’. Discussing why a customer data platform is right for your business and how Seera Travel Group assessed CDP Readiness was Lousie Blake at the VMF 2021. Louise Blake, VP of Data at Seera Group. She comes with 15 years of experience in the data and analytics field, […]
In today’s digitised world, data is the cornerstone of media and communications. Discussing the age of Data-driven Media & Communication at the Vibe Martech Fest was Taghrid Fawzi Alsaeed, Head of Media Intelligence & Innovation Group Comm, Mubadala. Taghrid Alsaeed who joined as a special project manager in 2011 has overseen several projects over the […]
How important is it to have knowledge of both technical and quantitative skills? Sonia Lekhal talks about the importance of both technical and quantitative skills in order to assemble the right team. Sonia Lekhal, Chief Marketing Officer at Talabat. She has over 20 years of marketing expertise in e-commerce, digital marketing and digital transformation, as […]
The third edition of the region’s biggest marketing technology event has begun. A whirlpool of marketing minds and conversations are set to inspire the industry, especially during the trying times of the COVID-19. With the drastic change in consumer behaviour, digitisation was an expected uphill battle for businesses. However, let’s not call changing consumer demands […]
The third edition of the region’s biggest marketing technology event scheduled for March 23-24, 2021 will focus on several key issues. Emerging from one of the most challenging times, companies in the Middle East clearly understand the role of technology and data in marketing. With physical stores shut due to lockdown, only brands with an […]
