ViralGains, the zero-party data gathering and advertising platform for finding, understanding, and nurturing new and returning customers, and LiveRamp, the industry’s data enablement platform, announced a partnership that will enable marketers and advertisers to extend ViralGains’ Zero-Party & VoiceAlike Audiences across more than 400 partners in LiveRamp’s digital portfolio. With a clear shift in the […]
ViralGains launched a cookieless tool that creates dynamic interactions within advertisements. The new tool is part of ViralGains’ Odyssey platform and allows advertisers to prompt ad viewers to share their preferences, sentiment, interests, and other actions within ads. The remainder of the interactions within the ads then adapt in real-time based on viewer feedback. The […]
2022 is when the cookie-less future dawns on us. If I were a CMO, the first thing I would do is designate an individual internally to be solely responsible for making sure we are ready for a cookie-less future and that will be their only job between now and December 31, 2021, says Dan Levin, […]
