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Omnicom Announces Enterprise-Wide Partnership With Firework
Omnicom Group announced a partnership with Firework,a livestream commerce and shoppable video platform provider. The partnership will give clients across all Omnicom agencies access to Firework’s enterprise suite of proprietary short-form video and live streaming technology, delivering shoppable live streaming video directly to brand websites. Combining purchases of a featured product and audience participation through […]
