video platform

Omnicom Group announced a partnership with Firework,a livestream commerce and shoppable video platform provider. The partnership will give clients across all Omnicom agencies access to Firework’s enterprise suite of proprietary short-form video and live streaming technology, delivering shoppable live streaming video directly to brand websites. Combining purchases of a featured product and audience participation through […]

Zefr, a brand suitability for video platform announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok. Powered by Zefr’s patented Cognition AI machine learning engine, the new product provides advertisers with independent, video-level verification of their content adjacencies on TikTok, with full mapping to the […]