Universal Ads

Universal Ads’ New Campaign Management category expands its Business Partners Program to make TV advertising a part of platforms brands already use.

With Universal Ads, advertisers can now tap into that cultural relevance on TV, bringing creator-driven strategies from social media to the biggest screen in the home.

The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and decision-making.

Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.

The partnership between Koddi and Universal Ads gives performance advertisers a seamless way to plan, activate, and measure omnichannel campaigns across retail media and premium streaming.

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time.