Tripadvisor, a travel guidance platform provider, launched Tripadvisor AdExpress, rebranding and adding new features to its popular self-service tool, previously named Tripadvisor Media Manager. Tripadvisor Ad Express gives businesses control over their cross-platform advertising on Tripadvisor and enables them to define their desired audiences, budgets, and advertising formats and upload their own creative assets. Tripadvisor […]
Sprout Social, a provider of cloud-based social media management software, has added Yelp to its review management capabilities. Recent studies show that 86 per cent of consumers read online reviews, and 91 per cent of consumers aged 18-34 trust reviews as much as a personal recommendation. As brands seek to manage the growing volume and […]
Tripadvisor, the travel guidance platform, recently announced a collaboration with Audible, the creator and provider of premium audio storytelling. Travelers will enjoy Audible’s unmatched library of exclusive Originals, audiobooks and podcasts, and “Trip Playlists” created by Tripadvisor Plus that deliver people-powered travel guidance. Now through November, this collaboration makes it easy for travellers to bring their […]
