Stickler Adds Live Selling Analytics Solution in TikTok Shop App Store
Stickler's app enables brands, agencies and sellers to scale their live selling with ease and at low cost.
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Stickler announced its launch as the first – and only – Live Selling Analytics Platform in the TikTok Shop App Store.
With TikTok Shop rapidly expanding its global footprint in live commerce, Stickler’s app enables brands, agencies and sellers to scale their live selling with ease and at low cost.
Stickler’s solution also supports every local language where TikTok Shop operates to empower sellers worldwide by providing insights into their live stream performance.
“We’ve tracked over 100,000 hours of Live Commerce and understand the best practices of live selling and what makes it work. We’re very happy to partner with TikTok Shop to release our technology through the App Store to help merchants in the U.S. when going live on TikTok Shop,” said Stickler founder and CEO Fionn Hyndman.
TikTok Shop guards its total retail sales closely, but Hyndman said he expects TikTok Shop will be delivering over $3 billion a month in GMV in the US over November and December, and the number of live streams and session length should increase 30-60%, month-on-month.
“We think it’s safe to say that clients who go live are seeing it generate a return,” Hyndman said. “Very few sellers are optimising their live selling for TikTok’s algorithm or the consumer. They need a tool like Stickler to give them the insight they lack. Insights drive effectiveness. Effectiveness drives results. And results drive spend. It has always been that way.”
TikTok Shop’s Product Lead noted Stickler’s app is the “best-in-class product that I’ve seen so far on the market when it comes to serving a global market and the challenges and nuances that come with Eastern and Western markets.”
Hyndman and team have been offering Stickler’s custom app to brands in Southeast Asia since 2023, working with some of the region’s leading traditional and direct-to-consumer brands. The Stickler live-selling app is now available in the US TikTok Shop App Store and across all TikTok Shop markets globally through custom application.
