Third party cookies

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.

It takes the right blend of data and technology to understand people genuinely. Regardless of trends, brands must have that essential mix to create customer experiences that resonate with people and drive brand growth. Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, unveiled its top customer experience […]

Google has once again announced that it will delay ending third-party cookies in advertising, pushing back the deadline to 2024. The tech giant explained its decision in a blog post, saying it received feedback that the industry has asked for a longer time to test Google’s new Privacy Sandbox technologies. “By Q3 2023, we expect […]

Data clean rooms help marketers gather granular data from different sources and extract value, including profile enrichment, journey analysis, measurement, and activation Amid the death of third-party cookies, a data clean room is one solution to figure out audience targeting. The tech has been gaining pace as it adds refinement and allows brands to partner […]

Continuing changes to privacy and ad regulations force marketers to rethink user acquisition strategies ‘The App-ocalypse’, the new report from Bango, reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59 per cent of marketers have lost revenue since Apple’s […]

Neustar is partnering with Permutive to bring together the Neustar Fabrick data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate without third-party cookies or device IDs. The partnership safeguards advertiser and publisher first-party identity data to bring addressability, transparency and privacy to digital advertising. With this partnership, advertisers and publishers […]

By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant. Marketers have a bit more time to prepare for the post-cookie future now that Google has delayed the end of third-party cookies until 2023. Even said, the sooner marketers start implementing […]

Despite online shoppers’ desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways?  Personalisation and privacy are frequently discussed as though they are mutually incompatible. They don’t have to be in a world without cookies. Personalisation and privacy are driving a […]

Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]