![How Are Marketers in the UAE Leveraging First Party Data to Drive Retention and Loyalty Among Customers?](https://martechvibe.com/wp-content/uploads/2023/05/Epsilon-Report-PR-Martechvibe-Releases-Report-on-Reimagining-Customer-Retention-with-First-Party-Data-in-the-UAE-696x392-1.jpg)
Research & Whitepapers
How Are Marketers in the UAE Leveraging First Party Data to Drive Retention and Loyalty Among Customers?
72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.