Terragon Group

In South Africa, marketing technology is a relatively new sector but changing rapidly. It can be overwhelming for marketers who need the knowledge and guidance of specialists to implement the right options at the right time.  The South African market has been divided into full-service and specialist agencies for some time now. While the list […]

Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]