Tamer Hassan

Roku announced Advertising Watermark, a free technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform. As the industry’s first authentication solution built for TV streaming, Roku’s Advertising Watermark gives marketers the confidence that their advertising spend is reaching real Roku users. Today, device spoofing occurs when scammers […]

AppLovin, a marketing software company, and HUMAN Security (formerly White Ops) collective protection against sophisticated bot attacks and ad fraud, have paired up to bring HUMAN’s traffic quality protection to AppLovin’s monetisation and marketing software solutions. Partnering with HUMAN will provide AppLovin’s platform with fraud protection and traffic quality. Additionally, AppLovin will be joining other […]