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Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology
Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab […]