Streaming Advertising

With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions.

New solution brings together Xumo's first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

By aligning with Infillion’s interactive video technology, the two companies are setting a new standard for how brands engage with audiences on streaming platforms.

Together, Untapped Growth and FreeWheel are working to bring equitable access to media and transparent pricing to independent agencies and mid-sized brands.