Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.
Neustar is partnering with Permutive to bring together the Neustar Fabrick data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate without third-party cookies or device IDs. The partnership safeguards advertiser and publisher first-party identity data to bring addressability, transparency and privacy to digital advertising. With this partnership, advertisers and publishers […]
