SpringServe

Roku Curate simplifies audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes.

As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.

Magnite announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]