software-as-a-service (SaaS)

Tableau adds new capabilities to Tableau Cloud, its software-as-a-service (SaaS) analytics platform. The new features include simplified self-service tools like Data Stories, smart suggestions through Einstein Discovery, and collaboration tools to work on shared data models. Tableau Online is being rebranded as Tableau Cloud as of this week, with Tableau CEO Mark Nelson telling the […]

NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalised promotional offers. NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement. […]