Interviews
The Next Generation of Contextual Targeting
As a post-cookie alternative, contextual is gaining traction. But as we backtrack to targeted advertising, questions linger. Is it as effective? Kasper Skou, CEO and Co-Founder, Semasio, believes it is a positive move that shifts the onus from publishers to advertisers. He speaks about two approaches of contextual targeting: top-down, based on the actual content […]
