Video intelligence [vi] has launched a new SDK that brings sophisticated contextual video matching to mobile apps. Contextual video solutions already exist for desktop and AMP sites and until now, publishers have been unable to automatically integrate third-party (or owned) video in their applications contextually. Mobile app publishers who integrated vi’s new SDK can immediately begin […]
U.S. mobile ad spending is expected to grow from $124 billion in 2021 to over $155 billion in 2023. Marketers are doubling down on mobile, as it gives them complete visibility into the advertising funnel. The ability to launch a campaign according to various demographic factors is the baseline for today’s marketing. In their quest […]
Mobility data from Lifesight enables use cases such as consumer insights, audience profiling and segmentation, retail site selection and optimiSation, competitive benchmarking, and urban mobility planning Amsterdam – HERE Technologies, the location data and technology platform announced that Lifesight, a customer intelligence company, has joined the HERE Marketplace, offering anonymous mobility data. The data is […]
