Scope3

Out-of-home is the lowest-emission media channel available, proven to be four times more energy efficient than BVOD.

Amazon DSP is the first demand-side platform to integrate with Scope3’s Agentic Media Platform, allowing for large-scale media purchases.

While DOOH is proven to augment omnichannel campaign performance, data also demonstrates its carbon efficiency on a per-impression basis.

The initiative will become the benchmark for how carbon emission signals are sent and received programmatically IAB Tech Lab, the global digital advertising technical standard-setting body, announced at IAB’s Annual Leadership Meeting the launch of the Green Supply Path Initiative to assist the advertising industry in meaningfully lowering carbon emissions via supply path optimisation. “Programmatic […]