Thinking about using TikTok marketing for your business? Well, you should. TikTok has around 6.72 million users within the UAE In 2021, TikTok extended a partnership agreement with eCommerce firm Shopify allowing brands to create shoppable video ads that could drive customers to online stores. You cannot underestimate the power of TikTok, which has more […]
Samsung Electronics has unveiled the #YouMake campaign, a global marketing platform that allows consumers to take the lead with device customisation. The project aims to empower users worldwide to reflect their evolving lifestyles across their devices. The #YouMake platform offers a better way of personalisation and connectivity through a customised control enabled by SmartThings IoT […]
Snapchat’s new virtual mall provides a true-to-life retail experience in partnership with leading brands such as L’Oreal, AL Futtaim- IKEA, Namshi and Samsung Consumers this Ramadan will be able to browse their favourite products through a unique shopping experience powered by the launch of Snapchat’s first-ever augmented reality (AR) led virtual mall in the MENA […]
Anghami announced a new partnership with Samsung Gulf Electronics to launch an exclusive soundbar promotion that complements and elevates consumer experiences across the UAE. “The opportunity to start an exciting new partnership with Samsung is one we are proud to be part of. Listening to music from a catalogue of more than 57 million songs […]
As a run-up to Vibe Martech Fest’s South Africa edition, we put a spotlight on innovative marketing leaders who are transforming and redefining their role, business and the marketing industry in South Africa. Alan Buck Chief Marketing Officer at L’Oréal Alan Buck discovered his passion for marketing during business administration studies. Before joining L’Oréal, Buck […]
Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok Branded Hashtag Challenges are sponsored challenges, followed by contests, and then Hashtag Challenge Plus campaigns. A Branded Hashtag Challenge is a brand-sponsored version […]
