H&M has debuted an immersive experience for Roblox fans that allows users to discover a digital fashion identity in the metaverse. Loooptopia is geared toward both young and older customers, according to a press release. “Obviously, we see this with the younger generation, but it’s across all ages as well,” Linda Li, head of customer […]
Nike announced that it is partnering with Roblox to create a virtual world called Nikeland on Roblox’s online gaming platform. The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to “The Floor Is Lava.” It’s modeled after the company’s real-life headquarters. Nikeland will be free (for now). […]
Pacsun announced its first foray into online entertainment experiences through an all-new initiative with Roblox and a partnership with premier game development studio MELON. Users can find clothing items from Pacsun in the Roblox Avatar Marketplace and use Robux to customise their Avatars with Pacsun branded clothing and fashion accessories, including a set of gold […]
