![Marketers are Essential to the Direct-to-Consumer Piece](https://martechvibe.com/wp-content/uploads/QA-With-Rick-Allen-CEO-Of-ViewLift.jpg)
Interviews
Marketers are Essential to the Direct-to-Consumer Piece
In an interview with Rick Allen, CEO of ViewLift, Martechvibe spoke about the industry's areas of disruption and growth, including the broadcasting and cable influence, private-equity deals, new revenue streams for content owners, and the impact on the fan experience.