return on investment

AppsFlyer’s ROI360 provides an extensive view of campaign performance with advanced capabilities AppsFlyer has launched ROI360, a return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement. “The shifting economic landscape coupled with privacy changes has pushed marketers to optimise their marketing budgets in creative ways in order to […]

A month ago, Virgin Mobile KSA announced that it had achieved net-zero carbon emissions across its operations in the Kingdom. The news came shortly after authorities announced that KSA had widened the reach of 5G networks to about half of the population and the majority of cities by mid-2021. Telecom is a competitive landscape in the region.