retargeting

Latest

Aarki Launches Encore

News

Aarki Launches Encore

Encore fuses attributed data, unattributed signals, and real-time ad call overlays to minimise media waste and maximise campaign efficiency.

Staff Writer

May 14, 2025

Firefly Launches Retargeting For Mobility-Based OOH

News

Firefly Launches Retargeting For Mobility-Based OOH

This capability further expands Firefly’s touchpoints with consumers, across all of their devices, allowing even higher engagement and performance Firefly, a mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been […]

Staff Writer

March 15, 2023

Showing 1-1 of 1

Advanced Search

Popular Searches

customer service

vibe martech fest

Latest Stories

Similarweb Launches Similarweb AI Agents

10 hours ago Each AI agent supports specific tasks like SEO, content planning, sales outreach, or trend analysis by efficiently processing and summarising large volumes of data to improve performance and speed.

IgniteTech Acquires Khoros

10 hours ago The acquisition will enhance the Khoros product suite with advanced AI capabilities, delivering smarter, more engaging customer experiences across every digital touchpoint.

Gravta Launches to Redefine TV Advertising with Human-AI Platform

10 hours ago Gravta’s founders merged their expertise across media, entertainment, technology, and creative fields to develop a practical, end-to-end video advertising system designed to meet today’s marketing demands.

Channel Factory Launches Intelligence Suite and AI-Powered Products

10 hours ago Channel Factory has also introduced the Chatbot Assistant, which combines real-time analytics with Channel Factory’s contextual intelligence to help advertisers quickly adjust campaigns, content, and budgets.

The Future of Support: Agentic AI to Handle 68% of CX by 2028

10 hours ago The research highlights the urgent need for technology vendors, many of whom are still only exploring the potential for agentic AI deployment within CX, to accelerate their strategies.

Value Orchestration is What’s Next for Customer Success

a day ago As technology budgets tighten and ROI expectations grow, the real question isn’t whether SaaS and AI platforms are being used—but whether they’re making a difference.

Salesforce Signs Definitive Agreement to Acquire Informatica

a day ago Salesforce will support Informatica in delivering AI-powered data tools that unify, manage, and connect data across cloud, hybrid, and multi-cloud environments in one platform.

PERQ Launches PERQ Websites

a day ago Unlike traditional website providers, PERQ Websites focus on AI personalisation to deliver a more engaging apartment search experience.

Novi Joins NielsenIQ to Power Sustainable CPG Data Insights

a day ago With NIQ’s data powering Novi’s AI-driven recommendations, brands can quickly see which retailer programs they qualify for or what minor changes are needed to meet requirements.

CTV Delivers 10x More Conversions Than Linear TV: New Study

a day ago The study also confirms that CTV performance scales with investment. Advertisers that committed larger budgets to CTV saw disproportionately higher returns, while those underinvesting may be missing out.