retail analytics

Seek and NIQ are advancing how consumer intelligence is accessed, combining a large-scale consumer panel with a rapidly growing analytics marketplace.

Delivered as a secure cloud-based data feed, Estimated Visits Core connects directly to the analytics and business intelligence platforms and workflows teams already use.

Built on NIQ’s comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.

Advertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.

Albertsons Media Collective’s onsite incrementality measurement is designed to provide a transparent and consistent approach to evaluating performance.