Interviews
90% of Consumers are Motivated by Convenience Rather Than Benefits
Reedev Taneja, the International Head of Analytics and MarTech at TBWA, spoke about the wave of consolidation, and marketing opportunities that come with super-apps.
Reedev Taneja, the International Head of Analytics and MarTech at TBWA, spoke about the wave of consolidation, and marketing opportunities that come with super-apps.
Martechvibe's upcoming webinar brings global industry leaders together to discuss the rise of super-apps in the BFSI industry, and the challenges of aligning people, processes and technology to make the most of it.